CreativeMornings Chicago: Empathy with Antonio Garcia

Antonio Garcia wants you to learn to use Empathy as a tool to better your work

Gravitytank’s Antonio Garcia talks to us this month on the theme Empathy. From why Empathy can help us understand our end user, to using empathy to understand our clients or even our very own teams, Antonio walks us through the steps to not just feel bad for someone, but learn how to feel bad with them.

The Chicago chapter of CreativeMornings is organized by Kim Knoll & Kyle Eertmoed of Knoed Creative.

Follow along with us at @Chicago_CM!

Video by Alejandro Moore and Christopher Mendoza


Antonio is an Associate Partner at gravitytank where he leads the firm’s interaction design discipline and social innovation practice. Prior to working in innovation, Antonio was strategic director of Firebelly, a socially responsible design studio in Chicago. He holds a BFA in Advertising Design from the Atlanta College of Art (now SCAD) and attended the Harvard Business School AIGA Business Perspectives for Creative Leaders Executive Education Program in 2007. Antonio mentors graduate students in the Engineering Design and Innovation (EDI) program at Northwestern University's Segal Design Institute and teaches New Product Definition at the Institute of Design at IIT. A frequent contributor to community conversations on the topics of diversity, culture and creativity, Antonio believes design’s sole function is to create change.

Antonio’s side projects include DJing, illustration and Cinema of the Sick, an invite-only horror movie film festival now in its 10th year.